همه‌ی نوشته های: Vahid Bakhshi|وحید بخشی

I quickly discovered last year how ChatGPT can improve search engine optimization. Google now claims Gemini, its own AI tool, is more powerful. So I tested Google’s claim, using Gemini for the same SEO tasks. I used the latest iterations o ...

Every week we publish a rundown of new products from companies offering services to ecommerce and omnichannel merchants. This installment includes updates on curated content, shoppable video, AI-powered search, composable commerce, payment ...

Ecommerce marketers can close the loop on content marketing performance with specific goals and diligent measurement. Even in the age of AI, content comes at a cost. It is not free. It should generate a positive return on investment for an ...

Fierce buy-now pay-later competition among payment card brands and independent providers is expanding conversion opportunities for merchants. By layering additional services onto existing rails, Visa, Mastercard, Discover, and American Exp ...

The post-Covid ecommerce hangover has hit Roman Kahn. He launched his first direct-to-consumer brand in 2013, acquired others, and in 2021 founded Peak 21, an aggregator with equity investors. The outlook was good. Fast forward to 2024, an ...

Google extended Search Generative Experience last month beyond Labs, its testing program. A limited number of searchers now see AI snapshots in results regardless of whether they signed up. Many observers believe it’s the first step to SGE ...

Every week, we publish a rundown of new products from companies offering services to ecommerce and omnichannel merchants. This installment includes updates on promotional tools, AI-based website builders, payment platforms, email and text ...

Google released this month updates to its core algorithm and spam policies. It also issued widespread manual penalties to sites with excessive AI-generated and low-grade content. Google is prioritizing spam — manually and algorithmically. ...