نوشته ها در دسته بندی: بازاریابی ویروسی

According to a new Pew Research Center study, approximately half of U.S. adult TikTok users have not posted a video and nearly two-thirds have not supplied bio details.

The Pew Research Center is a Washington, D.C.-based think tank focusing on U.S. and global social issues, public opinion, and demographic trends. The purpose of Pew’s TikTok review was to gain insight into users’ views of and behaviors on the site and how their opinions might vary based on posting activity.

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Per the Pew Research study, while 70% of adult users have altered their account nickname from the one provided by the platform, an equal percentage have not added any content to the bio.

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Approximately 85% of adult TikTok users find the content on their “For You” page to be at least somewhat interesting, with 40% describing it as either extremely or very interesting. Only around 14% consider their “For You” content uninteresting.

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A Pew Research study from December 2023 found only 38% of U.S. adults and 18% of teenagers supported a government ban on TikTok.

Google launched the “People also ask” section in search results in 2015. Since then, search engine optimizers have strategized how to appear there. But the benefits of researching keyword-focused questions extend beyond “People also ask” to include:

• Conversational search, where people speak queries into mobile devices.
• Generative AI searches, such as ChatGPT, wherein users tend to type complete questions.
• An understanding of consumer demand and pain points.

Here are five tools to research questions around your targeted keywords.

Moz

Moz Keyword Explorer

Moz’s “Keyword Explorer” includes a new question research feature. Type your keywords and click the “Questions” tab. The most useful component is the ability to group related keywords — which Moz labels “lexical similarity” — by “low,” “medium,” or “high.”

“Low” similarity produces larger groups with questions loosely relevant to one another. I chose the “medium” option for the “cat food” keyword. The resulting questions are easily addressed in a single web page, making the option very helpful.

Pricing for Moz Pro starts at $99 a month with a free 30-day trial.

Semrush

Semrush Keyword Magic Tool

Semrush offers a “Questions” option inside its “Keyword Magic” tool. Type your base term, and switch to the “Questions” tab. The questions are sorted by search volume by default. The left panel lists the keyword modifiers commonly found in those questions.

Semrush starts at $125 per month, with a free 7-day trial.

AlsoAsked

AlsoAsked

AlsoAsked pulls questions from “People also ask” sections. It also shows more questions, which Google generates from searches on the original “People also ask” content.

AlsoAsked’s initial search is free. Upgrade to the $12 per month plan to see the follow-up questions.

BuzzSumo

BuzzSumo

BuzzSumo’s “Content Discovery” tab includes “Questions” from Reddit, Quora, and other discussion boards. Users can enable or disable any data source by top-level or full domain name. The questions are grouped by word and adjustable by time frame — day, week, month.

Users can also view “Related themes” to discover more base terms for potential questions.

Pricing for BuzzSumo starts at $199 per month with a free 30-day trial.

Answer The Public

Answer The Public

Answer The Public pulls questions from autocomplete results on Google, Bing, YouTube, and Amazon and groups the output by word. The tool also provides cost per click and search volume for each question.

Answer The Public offers a free, limited trial. Paid plans start at $9 per month.

Faraz Kahn began losing his hair at age 21. Years later, when searching for startup business ideas, he focused on his own experience. The result is Fully Vital, a direct-to-consumer seller of hair loss serums and supplements that he launched in 2021.

He and I recently spoke. We addressed his launch of Fully Vital, subsequent marketing challenges, and lessons learned along the way.

The entire audio of our conversation is embedded below. The transcript is edited for clarity and length.

Eric Bandholz: Give us a rundown of what you do.

Faraz Khan: I founded an ecommerce business in 2021 called Fully Vital. We make and sell hair wellness products mainly targeted at women over 40. I’ve been losing my hair since I was 21. I tried pharmaceuticals such as finasteride for a decade.

For years, I worked as a web developer and marketer in Los Angeles. In 2019 I decided to change careers and consider opportunities in ecommerce. I focused my search on longevity and being youthful. I started a podcast and interviewed leaders in the longevity field, but I wasn’t making money. So I looked at my own hair loss for ideas.

I researched extensively. Many companies sell stuff. I wanted to offer unique products to a broad audience. I went to international conventions. I flew to Thailand for a conference of hair transplant surgeons and stem cell experts. I learned enough there to realize the key to hair growth is doing many things simultaneously.

Working with physicians and scientists, I developed a serum and supplements for hair growth and density. Then, recently, we launched products for delaying gray hairs. I enlisted my friend Dr. Sandra Kaufmann, who’s written two books on longevity. She designed the protocol for delaying and reversing gray hairs. We now have two product lines.

I was new to ecommerce and didn’t know what I was doing. I’ve made a hundred mistakes, but here we are, still improving. I’ve got friends in the longevity space who are gracious enough to have me on their podcasts. Every time I do an episode, my messaging has gotten better. We discuss the science, how we developed our solution, and our target markets.

Part of my challenge is translating that authenticity into direct response marketing and Facebook ads. Our field requires education because many women, particularly, have tried many things for hair loss. We have to be authentic.

Bandholz: You’re offering subscriptions.

Khan: Yes. We’ve worked on the subscription offer to make it enticing, which involves educating the shopper. Our products take about 90 days to see results because of the hair cycle. With education, subscriptions have increased — about 40% in the last six months. Our goal is to convert 20% of all buyers into subscriptions.

We’ve focused much of our efforts on serum versus supplements because the margins are better. We need good margins to make advertising profitable.

Bandholz: What would you do differently if you could start over?

Khan: My biggest mistake was not focusing on Facebook ads, the cash cow for most direct-to-consumer businesses. I didn’t know Facebook and thought I wasn’t good enough. I’m not creative. I relied on agencies and consultants—with no results for those efforts. Our cost per acquisition exceeded $200, meaning negative margins. Then I went to Affiliate Summit West in Las Vegas and met people profitably spending $10,000 per day on Facebook ads.

That led me to change my outlook. I got into Facebook, owned it, and began editing some of our ads. I learned when to change creative, how many hooks we need, and hurdles in the conversion path. I had to get in the weeds.

I’ve learned our strengths and differences from other sellers. Our messaging has improved. Facebook’s algorithm changes required us to double down on our messaging at every consumer touch point.

We tried TikTok Shop, but nothing moves the needle like Facebook. Now I spend most of my time there. Last fall, I retained an incredible creative strategist. She encouraged me to spend more on Facebook. It’s made a big difference for me to be involved in the details.

Don’t outsource revenue. That’s my advice to entrepreneurs.

Bandholz: Where can people buy your products?

Khan: Our website is FullyVital.com. I’m @FarazKhan1000 on X and @antiaginghacks on Instagram.

What do families, the military, Eurovision, holidays, and how-to videos have in common? They all provide content marketing ideas for May 2024.

Content marketing is the act of creating, publishing, and promoting articles, videos, and similar to attract, engage, and retain customers. Content is the foundation for search engine optimization, social media marketing, and email newsletters.

Content marketing relies on reciprocity. Folks appreciate receiving helpful info and often respond positively to businesses that provide it. The trouble is coming up with a nonstop stream of worthwhile content.

What follows are five content marketing ideas you can use for May 2024.

International Day of Families

The International Day of Families could inspire a lot of family-related content.

In 1993, the United Nations established the International Day of Families to recognize that families are the foundation of stable societies.  

The occasion is observed annually on May 15. It’s an opportunity for marketers to create family-related articles, videos, or podcasts.

The content could be a nod to the day itself or connect your company’s products with a family activity. Here are three example article titles of the former:

• “10 Habits to Start on the International Day of Families,”
• “How to Celebrate the International Day of Families,”
• “10 Bonding Activities for International Day of Families.”

And here are three examples of connecting products to families:

• Outfitter: “Top 50 Day Hikes for Families.”
• Garden supply shop: “How to Make Flower Gardening Fun for Families.”
• Kitchen Store: “Tips for Including the Entire Family in Meal Planning.”

Armed Forces Day

Lance Cpl. John Allen with the U.S. Marines, 24th Marine Expeditionary Unit, on Naval Station Norfolk, Virginia, April 5, 2024.

Armed Forces Day in the U.S. occurs on the third Saturday in May, the 16th in 2024.

President Harry S Truman established Armed Forces Day in 1950, consolidating three other observances. The event typically features parades, displays, and various community celebrations to demonstrate support for the military and its members.

Armed Forces Day can be a respectful and thoughtful vehicle to connect with customers, especially those in military families or with ties to the armed services.

Content ideas include:

• Profiling service members and their families,
• Recognizing veteran-owned businesses in your supply chain,
• Thanking service members,
• Connecting products to military history.

Eurovision Song Contest

Most Americans learned about the Eurovision Song Contest in 2020 when Netflix released a Will Ferrell comedy about it. But the inspirational event has been around since 1956.

The European Broadcasting Union created Eurovision to encourage unity and post-war rebuilding efforts through music.  

Swedish performer Loreen won the 2023 Eurovision contest. Photo by Sarah Louise Bennett.

Each participating country contributes an original song. The performances are notable for their broad range of styles, elaborate staging, and sometimes quirky acts, reflecting each nation’s unique culture. 

The competition has launched the careers of numerous artists, including ABBA and Celine Dion.

Over the years, Eurovision has grown in scale and spectacle, becoming a beloved, flamboyant celebration of culture and pop music. This year’s Eurovision will be held from May 7 to 11 in Malmo, Sweden.

Eurovision-inspired content could address culture, fashion, music, or history. 

May’s Top 3 Holidays

Mother’s Day is among the most important holidays for retailers.

Three holidays dominate the May U.S. calendar in terms of popularity and familiarity: Mother’s Day (May 12, 2024), Memorial Day (May 27, 2024), and Cinco de Mayo (May 5, 2024).

These dates are key for content marketers — for promotion and helpful info.

First, all three dates are important for retail sales. Americans spent more than $35 billion on Mother’s Day purchases in 2023 and typically spend about $500 per household on Memorial Day weekend. Cinco de Mayo is the longstanding celebration of Latino culture. 

Second, the holidays are excellent opportunities for articles, videos, and podcasts.

Mother’s Day:

• “Ultimate 2024 Mother’s Day Gift Guide,”
• “17 Homemade Mother’s Day Gifts,”
• “23 Affordable Mother’s Day Gift Ideas,”
• “Better-than-flowers Mother’s Day Gifts,”
• “Gifts for the DIY Mom.”

Memorial Day:

• “10 Ways to Celebrate Memorial Day,”
• “Ultimate Memorial Day BBQ Guide,”
• “The True Significance of Memorial Day,”
• “50 Playlists to Commemorate Memorial Day,”
• “Decorating Tips for a Patriotic Memorial Day.”

Cinco de Mayo:

• “Recipes to Celebrate Cinco de Mayo,”
• “5 Must-visit Sites on Cinco de Mayo,”
• “The Story behind Cinco de Mayo,”
• “Cinco de Mayo Decorating Tips and Trends,”
• “Cinco de Mayo Ultimate Shopping Guide.”

Summertime Videos

A film crew makes a how-to gardening video.

This month’s final content marketing suggestion focuses on search engine optimization and content distribution.

Summer begins June 20, 2024. Yet publishing summertime content in May gives Google and other search engines time to crawl and index it.

Consider producing groups of videos that help folks achieve a summer-related task. Each video package should include several parts.

• Full-length video instruction.
• Several shorts from the full-length version.
• An overall guide to all components.
• Text-based social posts from the video transcriptions.

For example, an online seed retailer could publish a video package about planting a kid-friendly flower garden. The retailer could:

• Embed the full video in a comprehensive blog post. This would be the hub.
• Release the full video on YouTube, Rumble, and Facebook. Each points to the retailer’s blog.
• Deploy video shorts on YouTube, TikTok, X, and Instagram, again linking to the blog.
• Publish tips on Facebook and X with links.

Every week we publish a rundown of new products from companies offering services to ecommerce and omnichannel merchants. This installment includes updates on fulfillment, design services, financing, digital marketing, payments, ecommerce customer support, and shoppable videos.

Got an ecommerce product release? Email [email protected].

New Tools for Merchants: April 8

ShipStation adds fulfillment consulting. Shipping software platform ShipStation has launched a fulfillment consulting service. In addition to workflow and process optimization, ShipStation consultants will help merchants find the most cost-effective shipping and improve their warehouse layout and order pickup. Experts will also ensure merchants are using all the features of their ShipStation account.

ShipStation Professional Services

WPBeginner launches Pro Services for WordPress design and maintenance. WPBeginner, a site for free WordPress tutorials and resources, has partnered with Seahawk Media to launch WPBeginner Pro Services. With Pro Services, small business owners can hire vetted WordPress professionals to help design a website, launch an ecommerce store, handle customization projects, maintenance, and more.

Revenued launches financial marketplace for small businesses. Revenued, a company that helps small and medium-sized businesses access working capital, has launched an online marketplace to give SMBs access to tailored financial resources and insights to support growth and stability. Revenued’s marketplace focuses on three verticals — banking, insurance, and compliance — with a curated list of vendors and platforms. Revenued intends to expand the marketplace with additional verticals.

Flip partners with AppLovin to relaunch ad marketplace. AppLovin, a marketing platform, and Flip, a social commerce site, have announced that Flip will relaunch its marketing platform for brands utilizing AppLovin’s Axon technology. The partnership will enable Flip to extend its audience network to AppLovin’s 1.4 billion daily users. Additionally, Flip announced it’s raising $144 million in funding, including $50 million from AppLovin.

Flip

Liberis and Shop Circle partner to launch small business ecommerce funding in the U.K. and U.S. Liberis, a global finance platform, has partnered with Shop Circle, an ecommerce software provider, to provide Shop Circle merchants with flexible funding. Shop Circle provides tailored tech stacks and custom packages for Shopify merchants and, now, flexible funding options.

CommentSold launches PopClips for shoppable videos. CommentSold, a provider of video commerce technology, has announced the launch of PopClips to bring shoppable videos on all its platforms, including Videeo for Shopify, Popshoplive, and CommentSold. PopClips offers short video clips wherein five products can be tagged per video. These clips are designed to integrate across various platforms, including websites, mobile apps, and marketing channels such as email and external blogs.

Adyen partners with Adobe Commerce to enable online and in-store payments. Adyen, a fintech platform, is partnering with Adobe Commerce to deliver online and offline payments to global enterprise merchants. According to Adyen, the new partnership enables Adobe Commerce merchants to connect online and offline payments using Adyen’s unified commerce solution. In addition, enterprise merchants operating on Adobe Commerce can leverage Adyen’s checkout, fraud protection, conversion optimization, and data to enhance customer experiences.

Adyen

Skipify and Visa partner to enhance Skipify’s connected wallet. ​​Skipify, a fintech company focused on the checkout experience, has partnered with Visa’s Digital Commerce Program. Skipify customers can link Visa Click to Pay cards with their Skipify Connected Wallet. Once enabled, Skipify’s identity-powered wallet can recognize participating Visa Click to Pay cardholders on a merchant’s website. The integration utilizes advanced Visa network tokenization technology to minimize the risk of fraud and provide a more secure payment environment.

PayPal adds features for small businesses. PayPal enables small businesses to accept payments, including PayPal, Venmo, and PayPal Pay Later products. PayPal will now give small businesses access to four new features to drive payment acceptance. The features are (i) Apple Pay as a checkout option, (ii) the ability to save payment methods with the PayPal vault for faster future checkout, (iii) a real-time account updater to help customers keep payment methods current, and (iv) access to Interchange Plus Plus (IC ++) pricing.

Chase launches Media Solutions platform. Chase has launched Media Solutions, a digital service that allows brands to connect with Chase’s 80 million customers. In turn, those customers benefit from personalized offers and incentives. The launch of Chase Media Solutions follows the integration of Figg, a card-linked marketing platform that Chase acquired in 2022.

Outvio launches Desk for ecommerce customer support. Outvio, a post-purchase platform for ecommerce, has released Outvio Desk, an AI-powered customer support service. Outvio Desk natively collects all data related to online orders, customers, deliveries, and returns and exchanges. The product features AI automation for repetitive, time-consuming delivery tasks and integrates with email, chat, and social media. Users of Outvio Desk can manage engagement on Facebook, Messenger, Instagram, and WhatsApp.

Outvio

Social media posts containing images and videos generate more engagement than text alone. The reasons are two-fold. First, social platforms prioritize visual content over text in feeds. Second, visual updates attract attention and thus user response.

Creating compelling social media visuals used to take much time. No more. AI technology can instantly generate images and videos from text prompts.

Here are three AI platforms to get started.

Visme

Visme is an online image creator and editor with infographic features. A new addition is generating infographics from text. To test, I prompted Visme to create a downloadable, infographic-like checklist that I could repurpose into social media posts.

First, I described what to create. My prompt was:

Create a checklist on how to improve productivity when working from home.

Visme then asked if I had anything to add. I said no, and the tool generated a visual list. I can edit or customize it as needed.

Visme’s “Basic” plan is free with limited templates and design assets. Paid plans start at $29 per month.

Visme can create AI-generate visuals, such as this infographic, from text prompts. Click image to enlarge.

Predis.ai

Predis.ai is a social media content generator. It can create social media posts that include images, videos, or carousels — all from prompts, scripts, articles, or product specs. It can also generate humorous memes.

In my testing, I used a similar prompt as with Visme:

How to improve productivity when working from home.

It instantly created the video and caption below.

The caption required little editing. It included popular hashtags, a question, and steps.

Struggling to stay productive while working from home? You’re not alone! Follow these tips to boost your productivity and make the most out of your remote work experience. 1. Create a consistent schedule to establish a routine and stay on track with your tasks. 2. Minimize distractions by setting boundaries with family members, turning off notifications, and finding a quiet space to work. 3. Designate a specific workspace that is comfortable and free from clutter to help you focus. 4. Remember to take regular breaks to rest your eyes, stretch your body, and recharge your mind for optimal productivity. #WFHtips #ProductivityHacks #RemoteWorkSuccess.

I could have edited the video or added a logo. If I were to set up a brand kit, every auto-generated image or video can optionally include my company’s logo and URL.

Predis.ai can connect to users’ social media platforms and directly publish updates. A content calendar allows users to schedule posts.

Predis.ai’s free version includes 15 AI-generate posts per month. Paid plans start at $32 per month for 60 posts and many more features.

Predis.ai creates social media posts that include images, videos, or carousels — all from prompts. Click image to enlarge.

Canva

Canva’s new Magic Studio is available for Pro users and as a free trial. It creates social media images and videos from text prompts.

I entered the same prompt — “How to improve productivity when working from home” — and chose a color scheme. The tool generated 10 images to choose from and edit. Each had slightly different messaging, which helped me brainstorm a potential final image. Examples included:

• “Tips to help you stay focused when you work from home,”
• “Make work from home productivity a reality,”
• “Tips for working at home.”

Magic Studio’s editing features include background removal and visual effects. I could have uploaded my own image and prompted Canva to edit it, such as adding texture, animation, or three-dimensional effects.

Canva’s Pro version is $119 per year (with a free trial) and includes AI features and a brand kit with a logo, name, and color scheme.

Canva’s new Magic Studio creates social media images and videos from text prompts. Click image to enlarge.

Billboard advertisements are woven into the fabric of the American landscape. Looming high over highways and cityscapes, their undeniable presence has been seeping into public consciousness for over a century. But how did they come about and how have they changed over the years?

The history of billboard advertising is a fascinating look at the crossroads of marketing, art, and technology all interwoven in human society. Let’s take a look at the origin story of billboard advertisements.

The Origin of Billboard Advertising

You might be surprised to learn that traditional billboards can be traced back to the ancient Egyptians, who used to construct large public notices in stone.

The first billboard was created by Jared Bell in 1835 to help advertise the circus around town – made from a collection of large posters attached to wooden boards.

Like Jared Bell, P.T. Barum saw these former circus posters now billboard advertisements as a revolutionary medium for advertising and quickly jumped on the trend.

Did you know P.T. Barum’s life and legacy were captured in the 2017 film musical The Greatest Showman starring Hugh Jackman portraying Barum?

The Golden Age of Billboard Advertisements

The Golden Age of billboard advertising is generally regarded as the early to mid-20th century. In the United States, this was a time of fast economic growth. With societal shifts and technological advances, outdoor advertising became a dominant force.

The Roaring Twenties were marked by a post-war economic boom that created previously unheard-of levels of affluence among the average consumer.

With the surge of mass production, the market became flushed with new inventions such as the very first affordable car, the Ford Model T in the early 1900s making cars a main source of transportation in America.

Billboard advertisements sprang up in commercial and industrial areas as a way to capitalize on the new consumer class, which was all too eager to spend money on new conveniences and previously unknown luxuries. 

The Highway as a Marketplace – Reinventing Advertising with Billboards

No one can talk about the history of billboard advertising without mentioning how the highway became a sort of marketplace of its own. During this time, the billboard campaign became more sophisticated and artistic – with bold typography, vibrant colors, and evocative imagery designed to be eye-catching.

Many of the billboards during this time were painted by hand; their imagery and slogans became icons of the era and showcased the American spirit of innovation, progress, and optimism. National billboard campaigns rolled out promoting the speed and efficiency of modern machines that were before this time virtually unheard of.

With the economic boom, car ownership also became more and more prominent. As more households owned vehicles, the nation’s highways became an outdoor advertising hotspot. Billboard advertising became one of the most sought-after mediums of advertisements.

Billboards were strategically placed along busy highways, streets, or buildings where they could be viewed at a relatively slow pace, making them the perfect eye-catching design for a captive audience.

Keeping Up with Unprecedented Growth in the 30s and 40s

During the 1930s and 40s, the U.S. highway system expanded even more and billboard advertisements kept up the pace. As the automobile market increased, the expansion of roadways and highways was rapid across America.

Large manufacturers and corporations used billboard advertisements to convey messages to the masses with politically driven billboards during World War II.

Towards the end of the 1940s, many people lamented the visual pollution of billboard advertisements and the desecration of nature – leading many people to wonder how can billboard ads be regulated.

The Creative Boom of the 50s and 60s – The Printing Age

With so many ads along the highways, advertisers knew they had to get creative and stand out. As a result, there was a marked creative boom in the world of billboard display in the 50s and 60s.

Billboard companies and advertising agencies began hiring talented graphic artists, designers, illustrators, and copywriters to create memorable, creative, and often humorous ads. Many of these slogans and taglines resonated so well with their target audience that they’re still remembered fondly today.

It was during this time that the fast-growing ad industry as a whole started understanding the influence of psychology on marketing, and billboards became a pivotal force in the building of the recognizable household name brands we know and love today. 

The Interstate Highway System developed in 1956, revolutionized the way of transportation FOR millions of Americans as it made it easier for those to travel cross country. Advertisers quickly capitalized on the momentum of the Interstate Highway System.

With the new development of the Interstate High System, the absolute wave of billboards in what was pristine outdoor space before led to calls for regulation which culminated in the Highway Beautification Act in 1965, a pet project of Lyndon Johnson’s wife, Lady Bird Johnson.

New billboard designs, creative materials, and printing techniques also became available starting in the Golden Age of billboards. Initially, the first billboards were only effective during the day, but with widespread electrical infrastructure, conventional billboards began to light up the night as well. Neon lights in particular made billboards more vibrant and attention-getting.

The materials used in the billboards themselves also evolved. Paper posters disintegrated easily which led to the development of more weather-resistant materials. Vinyl was a popular choice due to its durability and its ease of installation. This led to even more creative, larger, and more elaborate outdoor ads that could stand up to the elements for longer periods.

Printing technology was another game-changer. Top billboard advertisers no longer had to rely on the long, labor-intensive process of hand-painting billboards. Because photographic quality images could be reproduced at scale, it led to the creation of more vivid and realistic imagery which in turn impacted advertising strategy.

The Advent of the Digital Billboard Advertising

The digital age has spawned yet another new and fascinating era in the development of billboard advertisements and exterior advertising. The first display of digital billboard advertising was in 2001 – Lamar Advertising made the groundbreaking debut.

Today’s digital billboards integrate cutting-edge technology and interactivity, changing not just how the content is delivered but shifting how audiences interact with them as well. 

One of the biggest changes in the billboard industry is the widespread adoption of digital screens. These high-definition LED-based billboards are brighter and clearer, making them visible even under direct sunlight.

What’s more, these screens can display multiple ads, which lets them rotate through a “playlist” giving the billboard owner more flexibility and more revenue opportunities. Billboard advertising today is a far cry from early billboards which, by modern standards, would seem rather quaint and boring.

Digital Billboards Are Dominating the Competition

Beyond multiple ads on one screen, digital billboards allow for programmatic advertising as well. Through the use of automated auctions, advertisers can purchase ads that are then targeted to a variety of factors including audience demographics, location, and even time of day, much in the same way that bidding and paid ads management works online today.

Beyond the Simple Poster: Digital Billboards with Interactivity

Digital billboards also have enormous potential for interactivity. Being able to display real-time weather updates, traffic alerts, and breaking news helps provide the viewer with more value and create more engagement. Some digital billboards even include social media feeds or interactive games that passers-by can control via smartphones, capturing their eyes and attention as part of a concentrated digital marketing campaign.

The Billboard as a Cultural Landmark

Did you know that the famous Hollywood sign was originally an advertisement for a housing development called Hollywoodland? The same for Times Square in New York City – all of the different digital billboards and bright screens created a landscape unlike anywhere else in the world. Billboard advertisements have also been used to make political statements or to bring attention to social issues.

As time has passed, billboards have been shaped (and themselves have helped shape) everything from societal norms and values to changing attitudes toward fashion, lifestyle, and more.

Today, the representation of families, gender roles, and different cultures are often reflected in billboard ads to adapt to society’s changing views. 

The Next Evolution of Billboard Advertising: Will You Be a Part of It?

Billboards are more than marketing messengers – they’re hallmarks of time: reflecting the past, illustrating the present, and hinting at the future. Their evolution over time is a testament to the creativity and ingenuity of humans as well as our technological prowess as a species.

With technological advances such as the first-ever 3D robotic billboard for Coca-Cola in Times Square that debuted in 2017, new advertising formats will be developed, new digital technologies will be born, and the billboards of the future will likely continue to shape and be shaped by the world around us.

If you’re ready to leave your mark on history with a powerful, compelling, and original idea for your billboard or other outdoor advertising campaign, trust the experts at Jungle Communications.

Our deep knowledge of advertising, marketing, and psychology combined with proven attention-getting techniques can help position your brand as the name to know in your industry or local market. Read our case studies, see our portfolio for yourself, or contact us today to learn more!

Picture This: The holiday season is approaching, and your business is in full swing. It’s a weekday morning, and your desk is overflowing – a calendar marked with upcoming events, a notepad scribbled with ideas to find new subscribers, increase awareness, and drive sales.

In the background, your sales team is starting to feel festive, with talk of Hanukkah, Christmas, Kwanzaa, and New Year’s celebrations in between meetings about lead generation and product launches.

Amid this festive time, it’s important to remember that your customers are also navigating many marketing channels during their busy holiday preparations. As they juggle gift lists, festive planning, and end-of-year reflections, they start paying attention to their inbox—for the latest trends and to start tracking the latest deals.

This shift offers a unique opportunity for businesses to strengthen their connection with customers through effective email marketing.

Roughly 22% of all email campaigns are opened within one hour after they are sent, and most companies report an increase in engagement with email campaigns during the holidays.

This behavioral data tells us it’s the perfect time to refine your email marketing strategy.

So how do you ensure your emails not only get opened but also drive action? From an engaging subject line to smart list segmentation, we’ll walk you through seven of our favorite email marketing campaign best practices.

Personalize Your Email Marketing Campaign

Effective personalization in holiday email marketing goes beyond just adding a name to your email template. It’s about using customer data and understanding your customers’ interests—then showing that in your emails.

• Holiday Gift Recommendations

• Exclusive Holiday Discounts

• Year-in-Review Messages

• Holiday Event Invitations

Scheduling Email Marketing Campaigns

First things first, the holidays are hectic — you’ll do yourself a big favor and use email automation tools to schedule your emails. Your campaigns will go out automatically, and at the right time, without requiring manual intervention.

Timing is critical to your holiday email campaigns and might differ from how you approach other promotional emails or your regular email newsletters.

Too early, and your message may be overlooked in the pre-holiday rush; too late, you might miss the peak of festive shopping enthusiasm.

The optimal timing for holiday email marketing campaigns often hinges on the many key shopping dates the season brings.

8 Key Holiday Shopping Dates: From Black Friday to New Year’s

Black Friday

Traditionally the day after Thanksgiving in the United States, Black Friday marks the unofficial start of the holiday shopping season.

Small Business Saturday

Falling on the Saturday after Thanksgiving, Small Business Saturday encourages shoppers to support local and small businesses.

Cyber Monday

The Monday following Thanksgiving has become known as Cyber Monday, a day focused on online shopping deals.

Green Monday

Typically the second Monday in December, Green Monday is another major online shopping day, similar to Cyber Monday.

Free Shipping Day

Mid-December (the date varies each year), is a promotional day when many online retailers offer free shipping with the promise of delivery by Christmas Eve.

Super Saturday (or Panic Saturday)

The last Saturday before Christmas, known for last-minute holiday shopping deals.

Boxing Day

Celebrated on December 26th, particularly in the UK and Commonwealth countries, it’s a day for post-Christmas sales similar to Black Friday.

New Year’s Eve and New Year’s Day

While not traditionally heavy shopping days, many retailers offer end-of-year or new beginning sales during this period.

Finding the Right Email Frequency

• Balance is crucial: Determine the ideal frequency to keep your audience engaged without overwhelming them. Over-sending can lead to unsubscribes or landing in the spam folder, while under-sending might make your brand less memorable.

• Consistent touchpoints: Consider a weekly newsletter or regular updates that provide value and keep your audience informed without being intrusive.

Leverage Holiday-Themed Content in Your Email Marketing

Consider including stories and visual content that echo holiday traditions or share tips for holiday planning. Gift guides can be especially helpful, simplifying the shopping journey for your customers.

You can also align your content with the latest holiday trends. This might mean featuring products that are the talk of the season or pop culture faves. A little nostalgia can add a relatable touch, making your emails feel more like a fun conversation than a sales pitch.

Consider linking your emails to your blog or website where customers can find unmissable articles or detailed gift guides. This not only increases engagement but also drives traffic to your blog post or site.

Creating Eye-Catching Holiday Email Designs

The visual appeal of your holiday email campaigns can truly set you apart in a crowded inbox. Here are a few design tips to keep in mind:

Design with Clarity

While creativity is key, maintaining clarity is also essential. Your design should enhance, not complicate, your message and call to action. Consider the email structure carefully – it should seamlessly guide the soon-to-be customers through your content.

Engagement Through Interactivity

Add interactive elements like clickable gift guides or countdown timers for special offers. These entice people to take action, like visiting a landing page or exploring a new product range.

Reflect Your Brand

Ensure your company logo is prominently featured in the email design. This not only reinforces brand recognition but also strengthens brand loyalty. Your email marketing template should be a reflection of your company’s identity and values.

Keeping Up with Mobile Trends

In the past few years, reading emails on mobile devices has become the norm. Ensure your designs are mobile responsive, looking just as good on a smartphone or mobile device as they do on a desktop.

Utilize Segmentation for Targeted Holiday Campaigns

During the holiday season, segmentation becomes a vital aspect of email marketing strategies. By dividing your large audience into specific email segments, you can personalize content to meet the unique interests of each group, enhancing the relevance and impact of your separate emails.

Leveraging Email Tools for Segmentation

Use advanced email tools and your blog publishing platform to create email newsletters that resonate with different audience segments. For example, tailor tech newsletters for gadget lovers or festive-themed content for those interested in holiday decor.

Key Segmentation Strategies for Customer Loyalty

Demographic Segmentation

Use demographic data to send region-specific emails, particularly useful for businesses with national or global reach.

Purchase Behavior Segmentation

Segment customers based on their past purchases to offer complementary products or exclusive holiday discounts.

Engagement Level Segmentation

Identify active subscribers to send them special offers, enhancing customer loyalty, while re-engaging less active ones with enticing holiday deals.

Offer Exclusive Holiday Deals and Promotions

The holidays are an opportune time to include exclusive email promotions as a part of your digital marketing campaign. By presenting unique offers, you’re not just incentivizing customers but also strengthening your brand’s value proposition, which is crucial for maintaining up-to-date and engaging customer relationships.

Early Access and Special Discounts to Boost Sign-Ups

Exclusive early access: Offer your email subscribers first dibs on holiday sales, adding urgency and a sense of exclusivity, which can lead to quicker decision-making—and more subscribers.

Subscriber-only discounts: Implement special discounts or freebies exclusive to your email list. This strategy is a great example of rewarding loyalty, encouraging repeat customers, and keeping a healthy unsubscribe rate!

Ensuring Optimal Email Deliverability

With holiday emails, you’re not just competing for attention, but also against sophisticated spam filters. Understanding how to navigate these can make or break the success of your campaigns.

The journey to the inbox starts with your subject line. It’s essential to strike a balance between being catchy and avoiding common spam trigger words. This means writing subject lines that are engaging and relevant, but also straightforward and honest. Misleading subject lines can harm your reputation and deliverability over time.

High-quality, valuable content is less likely to be marked as spam. Personalization also plays a crucial role; however, it needs to be implemented thoughtfully. Overuse or incorrect use of personalization can sometimes trip filters, leading your well-crafted message astray.

BONUS Measure Success: Campaign Performance

Measuring the success of your holiday email campaigns is crucial for understanding what resonates with your audience and what doesn’t. Tracking specific metrics can give you valuable insights to refine your strategies for better performance in future campaigns.

Key Metrics to Focus on Include:

Open Rate

This metric tells you how many customers are opening your emails, a key indicator of how effective your subject lines and send times are.

Click-Through Rate (CTR)

CTR measures how many people clicked on a link within your email. It’s a vital indicator of how engaging your content and offers are.

Conversion Rate

This data shows only the percentage of email recipients who clicked on a link within the email and completed a desired action, like purchasing.

Bounce Rate

The rate at which your emails are not being delivered. A high bounce rate could indicate problems with your email list or issues with email deliverability.

Unsubscribe Rate

How many people opt out of your email list after receiving an email? This can give insights into the relevance and frequency of your emails.

ROI

Ultimately as email marketers, you want to know the return on investment for your email campaigns, especially during Q4, when marketing budgets are often higher.

Analyzing these metrics gives you a comprehensive view of your campaign’s performance and areas for improvement. However, crafting and refining an effective email marketing strategy, especially during the busy season, can be complex.

Elevating Your Holiday Email Marketing Strategy

While these seven best practices are crucial, email marketing campaigns are constantly evolving. Keep exploring and adapting to make your holiday email campaigns more effective. Stay tuned for new tactics and trends to keep your strategies fresh and engaging for your audience.

If you’re looking to take your holiday email campaigns to the next level, Jungle Communications is here to help. Our expert team knows the holiday marketing landscape inside out and can craft strategies that will make your brand shine during this festive season.

Don’t miss out on the opportunity to make this holiday shopping season your best one yet. Get in touch with Jungle Communications today to see how we can amplify your holiday marketing success.

Advertising is crucial for any business to reach its target audience and thrive in today’s competitive marketplace. A powerful marketing campaign can change the trajectory of any company’s marketing strategy, brand awareness, and customer loyalty.

2023 has witnessed remarkable marketing campaigns that have set new standards for creativity, innovation, and effectiveness. These campaigns have gone beyond traditional advertising methods and media strategy, and have used innovative strategies to catch the audience’s attention.

Here Are 10 of the Most Successful Advertising Campaigns of 2023:

As we navigate the digital age, marketing campaign strategies continue evolving, adapting, and innovating. The year 2023 has been a testament to this evolution, with brands pushing creative boundaries to capture attention and influence consumer behavior.

From leveraging celebrity power to utilizing cutting-edge technology, these campaigns have set new benchmarks in the industry.

This section will delve into the top 10 marketing campaigns of 2023, highlighting their unique strategies, their impact, and the lessons they offer for future marketing endeavors. Prepare to be inspired by each campaign featuring a showcase of creative brilliance, strategic thinking, and innovative execution that has defined marketing efforts in 2023.

10. Tesla: Driving Engagement Through User-Generated Content

Tesla has effectively harnessed the power of user-generated content (UGC) to drive engagement and boost brand visibility.

With a strong fan base on social media, their digital marketing strategy encourages Tesla owners and fans to share their unique experiences with their vehicles on social media. This approach saves them time creating content and strengthens customer loyalty and advocacy.

Through this UGC ad campaign, Tesla has developed a robust online community of passionate followers who help promote the brand organically.

9. Ryan Renolds x 1Password: Online Privacy

The 1Password 2023 campaign stands out as one of this year’s top advertising campaigns. It brilliantly merges traditional and digital media platforms to reach its audience in a compelling and effective manner.

The key to its success lies in its innovative use of new digital media to create an engaging and interactive experience for its users.

https://www.youtube.com/watch?v=yfG6ksdavtY

1Password uses Reynolds/Wrexham hype to bring attention to online privacy at a time when less than 1 in 3 consumers say they change their passwords at least once a month, and less than 1 in 4 say they use a password manager.

8. Old Spice: Reinventing a Classic Through Social Media

Old Spice reinvented and rejuvenated its image through a clever social media ad campaign.

The “The Man Your Man Could Smell Like” marketing campaign was a viral hit, featuring humorous and memorable ads that appealed to a younger demographic. Using humor to appeal to a female audience for a male-focused product, the marketing campaign resonates with consumers who want their men to have a certain level of upkeep.

https://www.youtube.com/watch?v=TBJAJKspa0I

Old Spice was able to define a secondary target audience to expand its market penetration while creating a fun and engaging brand identity that was memorable.

This ad campaign demonstrates the power of humor, creativity, and user participation in driving brand revitalization.

7. Guinness Beer Company: 0.0 Toasts

https://www.youtube.com/watch?v=PIAelfGJkgg

In a strategic and timely move, Guinness Beer Company launched its largest-ever responsible drinking” campaign called, “0.0 Toasts,” centered around St. Patrick’s Day 2023. The campaign was designed to promote the brand’s non-alcoholic beer, Guinness 0.0, and communicate a message of moderation

One of the unique aspects of this campaign was the way it tapped into the power of social media. In a clever use of a popular TikTok trend, Guinness encouraged responsible drinking with their no-alcohol ad, ‘Holding out for a zero’. This innovative approach allowed the brand to connect with a younger audience and create a buzz around their product in a fun and engaging way.

6. Travis Kelce x DirecTV: Catching Attention

The partnership between NFL star Travis Kelce and DirecTV was a masterstroke in combining sports and entertainment to capture audience attention.

The marketing campaign utilized Kelce’s popularity and charisma to promote DirecTV’s sports packages, effectively reaching football fans and a wider audience. The advertising agency that created this iconic ad campaign successfully weaved celebrity collaboration and the multiple different products DirecTV offers.

https://www.youtube.com/watch?v=qjG7MvoBNZo

This successful marketing campaign is a prime example of how leveraging famous figures in marketing can significantly boost audience engagement and brand visibility.

An essential tip here is to consider collaborations that align with your brand’s values and resonate with your target audience. Such partnerships not only increase reach but also enhance credibility and appeal.

5. Coca-Cola: Masterpiece

Coca-Cola has a long-standing reputation for creating advertising campaigns that not only promote their product but also evoke strong emotions and inspire conversations. The “Masterpiece” campaign, launched in March 2023, is a true testament to this legacy.

https://www.youtube.com/watch?v=VGa1imApfdg
Apart from the film, the campaign also includes innovative elements such as 3D billboards and digital collectibles, adding more dimensions to the narrative and enhancing the overall user experience.

The “Masterpiece” campaign has reimagined the way classic and contemporary art can be used in advertising. It highlights diverse creators and elevates their work, thereby resonating with a wide range of audiences. The successful campaign cleverly uses famous figures from the art world to create meaning and context, proving that art and advertising can coexist and complement each other.

4. Jonathan Bennett x Tinder: Swiping Right on Success

https://www.youtube.com/watch?v=Jmt1t94g2WI
Actor Jonathan Bennett’s partnership with Tinder was a successful marketing move. Leveraging Bennett’s popularity and influence, especially among fans of his movie “Mean Girls,” the marketing campaign reached a wider audience and boosted user engagement on the platform.

The ad campaign effectively demonstrated how celebrity partnerships can enhance brand visibility and appeal, particularly when the celebrity aligns with the brand’s target demographic.

3. Dunkin’s “Drive-Thru”

https://www.youtube.com/watch?v=BBIX9FG6kZ0

Dunkin’s “Drive-Thru” campaign, launched in February 2023, is a stellar example of innovative advertising that leverages celebrity influence to connect with consumers on a new level. The campaign, which gained significant attention due to its Super Bowl spot, featured Hollywood actor Ben Affleck working the drive-thru window at a Dunkin’ outlet.

The campaign didn’t stop with the Super Bowl ad. Dunkin’ released a series of related content, including a video titled “Dunkin’ ‘Drive-Thru’ starring Ben Affleck”. These extended narratives helped keep the conversation going, maintaining audience engagement long after the ad featured the Super Bowl.

Dunkin’s “Drive-Thru” marketing campaign was successful and a masterstroke in using celebrity influence and humor to create a memorable and engaging marketing campaign. It not only promoted the brand but also redefined the way brands can leverage popular culture and star power in their advertising strategies.

2. MMB’s Toaster Swatches: Revolutionizing the Kitchen

MMB’s ad campaign for Revolution Cooking’s line of intelligent toasters was a standout in 2023. The most iconic ad campaigns all used humor and novelty to showcase the unique features of these high-tech kitchen appliances, such as speed, precision, and customizability.

The creative use of toaster “swatches” to illustrate the different levels of browning available was both humorous and informative, effectively communicating product features while entertaining viewers.

1. Jennifer Coolidge x e.l.f.

https://www.youtube.com/watch?v=HZ24Kly-ckM

In 2023, the beauty industry witnessed a standout advertising campaign – the collaboration between e.l.f. Cosmetics and actress Jennifer Coolidge. This partnership was not just about promoting a product; it was a unique blend of star power, creativity, humor, and innovative marketing strategies that truly redefined beauty advertising.

One of the unique aspects of this campaign was its ability to leverage outtakes. An outtake from Coolidge’s Super Bowl ad for e.l.f. was transformed into a new product spot, demonstrating the brand’s clever use of resources and capacity for innovative thinking.

The campaign also saw the creation of a limited-edition lip kit, designed around Coolidge’s signature lip look. Dubbed the “Dirty Pillows Lip Kit,” this product became a central element of the campaign, promoting both the brand and the actress’s distinctive style.

The campaign’s major success was evident in its significant contribution to the brand’s sales, which saw a 78% increase in Q4 following the campaign. This surge in sales, coupled with the positive reception from the audience, cemented this campaign’s place as one of the best beauty collaborations of 2023.

In essence, the Jennifer Coolidge x e.l.f. Beauty campaign beautifully reimagined beauty advertising. It showcased the power of collaboration, creativity, and humor in crafting a memorable and impactful campaign, setting a new benchmark for future beauty marketing initiatives.

Tips for the Best Marketing Campaigns of All Time

In today’s dynamic advertising industry, crafting the best marketing campaigns requires a unique blend of creativity, strategic thinking, and a thorough understanding of the target audience.

Whether you’re promoting a product, service, or brand, your marketing campaigns should be able to capture attention, convey a compelling message, and inspire action.

In this regard, we will explore some proven strategies to help you elevate your advertising efforts. From storytelling to leveraging celebrity influence, these tips can assist you in creating memorable and impactful ads that resonate with your audience and drive results.

1. Tell a Story: Storytelling can make your marketing campaigns more engaging and memorable.
2. Connect Emotionally: Ads that evoke emotion are more likely to resonate with viewers and be remembered.
3. Highlight Practical Benefits: Show how your product or service meets customer needs.
4. Use Humor: Humor can make your ads more entertaining and memorable.
5. Leverage Celebrity Influence: Celebrities can help increase visibility and appeal, particularly if they align with your target demographic.
6. Be Creative: Creativity helps your marketing campaigns stand out and attract your audience.

Wrapping Up the Top 10 Advertising Campaigns of 2023

In 2023, the advertising world has been at its most creative and innovative. Multiple marketing campaigns have made a lasting impression on audiences and generated sales.

Using advanced technologies like interactive billboards and augmented reality ads, businesses have created unique consumer experiences. The industry has been transformed by clever ads, and these campaigns will continue to inspire innovation and creativity in the future.

Ready to navigate the wild terrain of digital advertising?

Let Jungle Communications be your guide! With our expertise in all aspects of advertising, we ensure your brand roars louder than the rest. Our innovative team is ready to craft captivating marketing campaigns that reach your audience and resonate with them.

Unleash your brand’s potential with Jungle Communications today. Your journey to digital dominance begins here!

Forget pixels and algorithms alone; the future of marketing belongs to the human-AI duet. 

Thought you’d seen it all in digital marketing? Think again.

As we leap into 2024, we’re bringing you our top 7 predictions for a year that’s set to redefine the digital marketing playbook. It’s a modern digital marketing mix of the latest tech and timeless human connection.

#1. AI Takes the Wheel— Marketing Campaigns With Predictive Power

Forget targeting by demographics – 2024 ushers in the age of hyper-personalized digital marketing, powered by AI’s uncanny ability to predict your desires before you even whisper them into a search engine. 

AI will analyze your browsing behavior, social media interactions, and even your physical movements to paint a nuanced picture of who you are – a picture brand can then leverage to further customer interest and craft powerful digital marketing campaigns that resonate on a deeper level.

But beware, with great power comes great responsibility. Target audiences will increasingly demand transparency and ethical use of their data.

Those who master this balancing act will unlock a golden age of customer engagement, exceeding expectations and building loyal customers who feel genuinely understood.

#2. Digital Marketing Strategies in a Cookie-Less World

2024 marks a turning point in the battle for privacy. Stringent data regulations will tighten their grip, forcing digital marketing strategies to evolve like chameleons blending into a changing landscape.

Search engine optimization (SEO), once a game of keyword mastery, will be redefined, with ranking algorithms placing greater emphasis on user intent, content quality, and trust signals to search engines.

Gone are the days of keyword stuffing and backlink black magic; the future of search engine optimization and results now belongs to authentic content that genuinely fulfills potential customers’ needs.

Social media platforms, the lifeblood of many influencer marketing campaigns, will face similar scrutiny. Targeted ads based on granular user data may become a relic of the past, replaced by contextual targeting and community-driven engagement.

Influencer marketing, while still potent, will demand transparency and authenticity. Gone are the days of inauthentic #Sponcon; brands must partner with influencers who genuinely resonate with their target audience, building organic relationships based on shared values and interests.

Investing in inbound marketing techniques like organic search optimization (SEO) and email marketing campaigns will be crucial.

Building strong brand communities, fostering organic social media engagement, and prioritizing high-quality, informative content will be the new SEO gold standard. This shift will challenge online marketing fundamentals, ushering in a new era of digital authenticity.

#3. Video Explodes, Redefining Engagement, and Marketing Campaigns

Move over static images and text walls! 2024 belongs to the video, the undisputed engagement and brand-building champion. Its reign extends beyond YouTube and social media, conquering every screen, from billboards to smartwatches. Why? Because video taps into our primal emotions, storytelling magic, and lightning-fast attention spans like no other medium can.

Think short-form smorgasbords. Bite-sized, snackable videos will rule, captivating audiences in nanoseconds with humor, inspiration, or just plain cool visuals. TikTok and Instagram Reels aren’t just fads; they’re harbingers of a digital marketing strategy built on micro-moments of connection.

Brands that master the art of the mini-narrative, weaving engaging stories into bite-sized bursts, will win over hearts and minds quicker than you can say “viral.”

Long-form video content marketing will also find its niche, particularly as social media platforms like YouTube double down on original programming and documentaries. Consider incorporating interactive elements like product demos, quizzes, or polls into your video marketing, enhancing the user experience and encouraging engagement.

Don’t neglect print marketing materials like QR codes linked to video content, bridging the gap between online and offline marketing.

Interactive videos that respond to viewer choices, 360° experiences that transport viewers into your world, and shoppable videos that allow users to buy directly from the screen are just the tip of the digital marketing iceberg. 

The future of video marketing belongs to brands that embrace innovation and push the boundaries of video storytelling.

#4.The Rise of Voice-Optimized Search Engine Marketing

Gone are the days of keyword stuffing – the focus now shifts to understanding natural language and user intent. Market research becomes crucial, analyzing real-world search queries and conversational patterns to anticipate how users seek information through voice.

Content marketing must embrace a conversational tone, focusing on clear, concise answers to common questions and avoiding jargon. 

Optimizing for mobile devices becomes paramount since voice assistants often play a starring role on smartphones and smartwatches. This means ensuring websites are lightning-fast on mobile devices, with intuitive navigation.

Digital marketers will need to consider how their marketing campaigns can leverage voice assistants, explore partnerships with smart speaker platforms, or develop voice-activated chatbots to provide instant customer support and product information.

Remember, traditional marketing channels like event marketing can also benefit from the voice revolution. Imagine interactive voice-activated installations at conferences or experiential pop-up events, engaging attendees uniquely and memorably.

Digital marketing and public relations teams must constantly test and refine their voice search strategies, analyzing social media metrics and customer feedback to understand what works and what doesn’t.

The power digital marketing campaigns of the future will prioritize clear, concise communication, voice-optimized content, and seamless integration with the ever-evolving world of voice assistants. Those who master this new language will win over new customers, boost brand awareness, and thrive in the year of the voice revolution.

#5. Building a Winning Marketing Strategy in the Metaverse

Forget flat screens and pixelated avatars; 2024 opens the door to the metaverse, a boundless realm where digital marketing transforms into an immersive, multi-sensory experience. 

Brand experiences will transcend the traditional marketing of product demos, sales promotions, blog marketing, and marketing speeches. Picture attending a virtual concert hosted by your favorite brand, collaborating with other fans to build a unique digital artwork, or participating in an interactive scavenger hunt through a reimagined version of your city.

These aren’t just campaigns; they’re invitations to step into a shared story, building customer satisfaction and brand loyalty, unlike anything the digital world has seen.

But navigating the metaverse is uncharted territory for many marketers. Market research will be crucial in understanding user behavior and preferences for direct marketing within this platform. Digital marketing efforts need to prioritize a content marketing strategy that thrives in 3D spaces, crafting compelling narratives and interactive experiences that resonate in a world beyond scrolling and swiping.

Digital marketing teams must embrace agility and experimentation, constantly testing and refining their metaverse strategies. Collaboration with marketing managers, social media managers, and even game developers will be vital in crafting truly immersive and engaging experiences.

#6. Social Media Marketing: The Social Commerce Explosion

Social media platforms evolve into digital marketing hubs where content marketing blends seamlessly with direct marketing and product discovery. Brands can utilize Google Ads or other online advertising platforms to target specific demographics with relevant social commerce campaigns.

Marketing campaigns in this realm extend beyond simply putting a “buy now” button on every post. Content marketing becomes crucial, crafting stories seamlessly blending the traditional marketing process with entertainment and product discovery. 

Social media managers will be the architects of this new era, weaving email marketing strategies into social commerce campaigns, analyzing social media metrics to track campaign performance, and constantly testing and refining their approach. Marketing teams must increase brand awareness through engaging content and innovative collaborations, building trust and loyalty with their target audience before the “buy now” button even enters the picture.

Remember, selling products through digital channels and social commerce isn’t just about transactions; it’s about building communities. Foster conversation, respond to comments, and actively engage with your target audience.

The future of social media marketing is shoppable, interactive, and driven by community. Brands that embrace this evolution mastering the art of storytelling, engagement, and seamless purchase experiences, will watch their marketing efforts bear fruit in the form of skyrocketing sales, website traffic, and a legion of loyal fans. 

#7. Winning Hearts, Not Just Likes, in the Digital Age

Consumers, bombarded with information and jaded by gimmicks, crave genuine connections with brands and other businesses that value humanity over sales. Building lasting brand loyalty and advocacy requires not just flashy campaigns but cultivating authentic relationships within the internet marketing landscape.

Social responsibility takes center stage. Remember, actions speak louder than words; walk the talk, and your customers will walk with you – not just through email digital marketing campaigns but across all your digital marketing and digital channels.

Building communities replaces chasing followers. Social media marketing isn’t just about broadcasting; it’s about facilitating dialogue. Foster vibrant online communities where customers can connect and feel part of something bigger.

Remember, communities are built on trust and shared values, not fleeting trends or influencer endorsements. This marketing team effort goes beyond managing social media accounts; it’s about fostering authentic customer connections.

Humanize your brand. Let your team members shine, share their stories, and connect with customers on a human level. This is about injecting authentic voices into your digital marketing channels and activities, not just creating another faceless digital marketing campaign.

This internet marketing revolution isn’t about overnight virality or quick conversions; it’s about building long-term relationships.

Marketing teams that embrace this shift in business strategy will be rewarded with loyal customers, passionate advocates, and a brand that thrives in the age of authenticity.

Jungle Communications, Your Guide to Authenticity in the Digital Age

Ready to embrace the trust imperative in your digital marketing campaign? Don’t get left behind in the authenticity revolution! At Jungle Marketing, we’re a team of expert strategists passionate about guiding brands toward genuine connections and lasting customer loyalty.

Whether you’re looking to refine your brand and marketing strategy, upgrade your digital marketing efforts, or unlock the power of authentic storytelling, Jungle can be your guide.

Contact us today for a free consultation, and let’s turn your marketing vision into a thriving reality.